On the TV show Glee, Brittany, a stereotypical blonde cheerleader, says “Did you know that dolphins are just gay sharks?” to her friend. Since the airing of the episode on 13 April 2010, searches for “gay sharks” peaked on April 14, dropping by the 15th. However, despite the sharp decline so soon after the episode, no less than three different t-shirts were created by different online retailers hoping to capitalize on the sudden quotability of the phrase.
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